Would you pay more for a brand if you knew you were helping protect the environment? If you’re like the respondents in a research project from the National Retail Federation and the IBM Institute for Business Value shows, chances are you would.

One way the trucking industry can contribute to the growing sustainability trends is by developing more efficient vehicles that rely on lower viscosity, FA4-certified lubricants. Used in a vehicle that puts in a million miles before retirement, FA-4 could effectively contribute to a 10- to 12-ton reduction in carbon dioxide emissions.

Now think about that impact across an entire fleet, and its collective impact on sustainability.

It’s time to change the oil, wouldn’t you say?