CFP's Core Values
At CFP, we don’t just talk the talk – we have set out to prove our worth to clients by walking a path guided by a set of core principles.
These principles keep us focused, united, innovative, and driven in pursuit of being the best company we can be.
We Believe In ...
Brave
Being brave enough to look at the brutal reality of the situation.
Balance
A healthy work-life balance for all employees and stakeholders. This includes the true reasons why we work.
Responsible
Making good on the commitments we make to our funding partners.
Growth
Helping our customers profitably grow by repeatedly using our products and services.
Safe
Having an open and secure work environment free of political pressure.
Collaboration
Asking others:
- To regularly check our work for errors
- For help to strategically work together to meet challenges
- For constructive feedback in helping us do our jobs better
Communication
Communicating face-to-face or voice-to-voice as much as possible.
Technology
Using the latest technology and strategies to maximize effectiveness.
Community
Giving back to the community to make our world better.
