As Director of Web Operations & Digital Strategy for Commercial Funding Partners, Steve Hansen combines over 30 years of digital growth expertise with a foundational background in capital markets. He leads the firm’s national online ecosystem, leveraging SEO, AI, and advanced content architecture to connect middle-market businesses with critical structured finance solutions.
Steve Hansen is a veteran entrepreneur, digital strategist, and technology executive with more than 30 years of experience building, scaling, and marketing businesses across financial services, technology, healthcare, manufacturing, and industrial sectors. As Director of Web Operations for Commercial Funding Partners (CFP), Steve leads the company's digital growth initiatives, website development, search strategy, content architecture, lead generation systems, and emerging AI optimization efforts.
Steve's career began in the financial services industry as a Financial Consultant with Smith Barney, where he developed a deep understanding of investment planning, capital markets, business finance, and client advisory services. This foundation in finance, combined with a passion for technology and entrepreneurship, led him into the rapidly evolving world of web development and digital marketing during the early days of the commercial internet.
Over the next three decades, Steve founded, acquired, and helped grow numerous businesses while becoming an expert in website development, search engine optimization (SEO), digital lead generation, online branding, and technology-driven business growth. His unique ability to combine financial acumen with digital strategy has enabled organizations to increase market visibility, generate qualified opportunities, and create scalable customer acquisition systems.
At Commercial Funding Partners, Steve is responsible for overseeing the company's expanding digital ecosystem, including CFP's industry-specific websites, educational resource platforms, content marketing initiatives, event marketing campaigns, and AI-driven search strategies. He has played a key role in transforming CFP's online presence into a national platform designed to connect businesses with capital solutions ranging from equipment financing and leasing to complex structured finance transactions.
Steve is an early advocate of Generative Engine Optimization (GEO) and artificial intelligence applications within marketing and business development. He actively explores how AI, search, automation, and content strategy are reshaping the way businesses discover financing solutions and engage with professional service providers. His work focuses on positioning CFP and its affiliated brands at the forefront of the next generation of digital customer acquisition.
Beyond his work in finance and technology, Steve has built a reputation as a strategic thinker who enjoys helping business owners navigate growth, market positioning, and operational challenges. He frequently contributes to website architecture planning, content strategy, branding initiatives, and long-term business development efforts across multiple industries.
Steve resides in Utah and remains actively involved in his community, faith, and family. He is passionate about entrepreneurship, technology innovation, business growth, and mentoring the next generation of leaders. When not developing new digital initiatives, he enjoys creative pursuits, outdoor activities, and spending time with his 9 children, 30 grandchildren, and 1 great-grandchild.
